WELCOME


I'm Steven J. Swanston, a 3x Exit Fractional CRO and Executive Coach, dedicated to transforming <$100M founder-led, VC-backed, and PE-owned firms into powerhouses of scalable growth and exit-ready enterprises. With over two decades of executive leadership across fintech, SaaS, BaaS, and BPO sectors, my strategic expertise in hiring, go-to-market strategies, and sales motions accelerates revenue expansion and magnifies enterprise valuation. I am the catalyst for businesses seeking not just stability but exponential growth and a premium exit trajectory.
Having spearheaded over 1,000 strategic engagements, my unique blend of founder empathy and private equity insight ensures that I deliver impactful growth across all environments. At Velocity Solutions, my leadership catalyzed a transformative evolution in the go-to-market approach, facilitating robust organic growth, seamless acquisition integrations, and a two successful exits, first to a leading private equity firm and then a private equity backed strategic. I am a recognized industry voice and hold a B.S. in Journalism and Marketing from Texas A&M University. Whether guiding early-stage innovators or scaling established firms, I thrive at driving cohesive strategy and execution for sustainable success. Join me in a journey where vision meets action, and success stories are strategically crafted.
Work With Me


Answer: The value of a Fractional CRO lies in their ability to quickly adapt and integrate into various business models. With over two decades of experience across multiple sectors, I bring a comprehensive understanding of growth strategies that are tailored to your unique business environment. My approach is highly personalized—focusing on your specific goals and industry challenges to ensure that the solutions I provide directly impact your bottom line.
Answer: Unlike conventional coaching methods, my executive coaching is designed to deliver immediate and sustainable results by blending personalized mentorship with actionable insights. With a background of strategic leadership and a track record of scaling businesses, I bring real-world experience to the table. My commitment is to work closely with leaders to implement practical strategies, ensuring improved decision-making and enhanced performance.
Answer: My strategic advisory services are result-oriented, focusing on measurable outcomes that translate into tangible ROI. By developing data-driven strategies and leveraging best practices across industries, I ensure that your investments are aligned with growth and profitability objectives. Continuous evaluation and adjustment of plans ensure we stay on course, delivering the expected returns and added value to your enterprise.
Answer: Understanding and integrating with your corporate culture is a priority in all my engagements. I take the time to listen, learn, and adapt my strategies to fit seamlessly within your existing framework. By fostering a culture of collaboration, I not only ensure alignment with your team but also help enhance team dynamics through inclusive and supportive approaches.
